Growth Leader · Toronto, Canada
Building growth engines at multi-billion dollar scale
I'm a full-stack growth operator with 17 years turning organic, paid, and partnerships into a company's most powerful acquisition channel. Currently leading growth across Bluehost, HostGator, and Yoast at Newfold Digital.
Brands I've Scaled
Results that matter
A few highlights from building growth systems at scale.
Scaled organic search from #3 to #1 revenue channel at FreshBooks in 2021.
Grew organic traffic 4X through product-led content strategy at FreshBooks.
Built search data infrastructure expanding visibility from 200K to 4M queries at Bluehost.
Leading a global cross-functional team of SEOs, data analysts, content marketers, and developers.
Architected AI-powered content operations increasing velocity 4X at Bluehost.
Implemented geo-targeted systems across international markets with 30% conversion lift.
What colleagues say
"Krinal was our go-to subject matter expert for all things SEO. His deep knowledge and strategic thinking helped scale our brand into new markets, including the UK, EU, AU, and ZA, delivering significant results. What truly sets Krinal apart is his passion and curiosity for SEO. It's more than just an occupation to him—it's a calling."
"Krinal and I worked very closely together for almost three years at FreshBooks. I admired his leadership and problem-solving skills. His understanding of search intent, recognizing it early through signs and signals, allowed him to do SEO with a strong strategic approach, consistently driving results."
Speaking & Media
View all →SEOTalk Webinar
Relevance Engineering in SEO
Webinar · Watch on YouTube
SEMrush
SEO Audit / SEO Surgery
Webinar · with Jono Alderson (Yoast)
BrainStation
Search Engine Marketing
Lead Instructor · 2021-2022